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ANALYTICS

The market is changing very fast, the advertising channels constantly bring new opportunities and technologies, the competitors are increasingly launching new products.

Web analytics guarantees that you will always be ahead of your competitors in digital technologies

EVGENIY SMIRNOV Head of the MediaNation Web Analytics Department
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WHAT IS INCLUDED IN WORKING WITH WEB ANALYTICS?
Determination
of monitored KPIs / targets
Tracking micro and macro conversions for comprehensive understanding of the situation.
Current channels audititing for customer engagement.
Detailed advertising systems settings and SEO specialists work quality checking is carried out, on the basis of which a detailed report with indications of growth points is provided.
Audience analysis
Surveys, portrait, study of the purchase process, user segmentation
Performance
capacity monitoring
Manual and automated code checks on the website
Website
performance analysis
Identifying the strengths and weaknesses of the website with the help of web analytics tools
Convenient dashboards
Data presenting for a clear marketing picture
Working with
analytics to a third party
Consulting services for various analytical tasks
DEFINITION OF KPI'S / OBJECTIVES FOR ANALYTICS
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We decompose these goals to the client's path through the website and build a sales funnel:
  • Banner view
  • Click on an ad
  • Website / product card Visit
  • Adding item to cart / Checkout
  • Other goals
Thus, we can determine at what stage of the purchase the customer outflow occurs, and optimize each step. Depending on the business objectives and the advertising channels features, we select the required set of analytical systems for the customer.
WHAT WILL THE INSTALLATION OF ANALYTICAL SYSTEMS GIVE YOU?

You will be able to receive all the information you need to analyze the efficiency of your advertising.

The data will be available to you 24 hours a day.

  • Which source attracts more targeted traffic to your website?
  • What are the search queries the customers use to find you?
  • Which pages are the most / least visited?
  • How effective are your advertising campaigns?
  • What are the main paths the customers use on the website and which ones are the most conversion?
  • At what stage do your potential customers refuse to purchase your products and services and why?
OUR TEAM
The web analytics is set up by a separate analytical department of certified specialists
EVGENIY SMIRNOV
Head of
Analytics Department
More than 3 years of experience in analytics. Successfully helped in the matters of analytics to such customers as: Adamas, Topshop, Ralfringer, The Furnish, Korablik. Speaker of industry conferences and guest lecturer at IHSBM.
Tananakin Vadim
Senior web analyst
Muratov Anton
Junior web analyst
Polina Ogarkova
Junior web analyst
SATISFIED CLIENTS
And others...
RATES AND SERVICES
TECHNICAL ANALYTICS
  • Analytical accounts auditing
  • Formation of various ToRE-commerce, events, remarketing, etc.
  • Analytical accounts
    setting up
  • Integration into CRM
  • Costs import
  • Usability tests
3 500 rub. / hour
Order
Data analysis
  • VisualizationMicrosoft PowerBI, Google Data Studio
  • Marketing analysis
  • Contextual advertising auditing
  • RFM-segmentation
  • LTV
  • Predictive analysis
4 800 rub. / hour
Order
BUSINESS ANALYTICS
  • Sales Forecast
  • Market Analysis
  • Competitors analysis
  • Sales analysis
  • Price Analysis
6 300 rub. / hour
Order
COMPLEX WEB-ANALYTICAL ADJUSTMENT
  • Auditing
    of the analytical accounts
  • Formation of various ToRE-commerce, events, remarketing, etc.
  • Analytical accounts
    setting up
40 000 rub.
Order
User behavior analysisBased on social media data
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Receiving data extraction from the client`s database. Gathering open Internet-data about the users. Providing the Statistics Report and the source data.
  • The client provides us withphone numbers/e-mails of his customers
  • Gathering open Internet-data about the audience
  • Providing the Statistics Reportin tabular form and Visualizing
From 10 000 ₽
(10 ₽/ 1 profile)
Order
RFM customer database analysis Imports in analysis systems (Ya.Audiences, Adwords, MyTarget)
Learn more
Receiving data extraction from the client`s database.Audience analysis and promising segments formation. Uploading into advertising systems.
  • Client`s database connection
  • Audience analysis and formation
  • Automated imports to advertising systems
Order
Moscow Nizhny Novgorod